83 East Avenue
Suite 104
Norwalk, CT 06851
And

Martha's Vineyard, MA
203 577 8578

If you would prefer to simply contact us for a free and friendly discussion of your site or software just click here.

With Web Marketing Resources LLC you get a team of experts without the cost of hiring a permanent staff. We do what is necessary to grow your business.

Instead of only offering advice, we make and implement recommendations. We deliver an ROI for everything we do.

Services

Site Effectiveness/Usability - often called usability research, it not only insures that a site works effectively but provides a host of marketing information. Over 60% of sites fail minimal usability tests which translate directly to lost business. We eliminate uncertainty with a thorough site test which will reveal over 95% of your sites problems. We measure: site messaging, brand impact, sign up resistance, and gain insights into the behaviors behind: exits, site paths and short page durations. Testing insures that the user can accomplish important tasks in a logical and intuitive manner. For a review of a proposal and "Why Usability matters", click here

Search Engine Optimization - An essential part of Web marketing, we take an ethical approach that delivers long-term results; increased traffic, link exchange, affiliate relationships and higher page ranks in the dominant search engines.
We will deliver ranking reports and a site diagnosis prior to commencing work.

Pay Per Click or Keyword Advertising - Success requires experience, skill, research, tweaking and maintenance. From keyword choice to ad text to landing pages, we have the tools to deliver a positive ROI. Pay Per Click advertising looks simple but done without precision can be a money drain.

Newsletter Campaigns - Quality newsletters keep you "top of mind", increase traffic and build community. Creating quality newsletters every week or month can take you away from valuable efforts. Our editors can refine and improve your copy or build and delivery your newsletters on time and on target.

Web Site Development and Application Integration - Our objectives based design service focuses on your site conversion objectives and builds around that goal. Using Persuasive Architecture to deliver results, our designs have built in Search Engine Optimization and effective Usability. Our Java, PHP, SQL, Oracle and .NET programmers can deliver sophisticated web service solutions such as integrating site functionality with your business software. Complex databases or eCommerce backends are routine for us and with the new technologies available there are powerful cost cutting tools to automate and integrate your business processes faster than ever.

Find New Customers - Our Customer acquisition programs range broadly from guerilla marketing or list acquisition techniques. Together we will find and convert new customers.

Email Campaigns - This proven tool now faces has new laws and a flood of spam filling client inboxes. Nevertheless, recent opt-in campaigns of ours have brought between 10 and 30% response rates.Note that we cannot guarantee these kinds of results on new list work. We will use all available tools from Neuro Linguistic Programming to profiling to bring you more business.

 
"We're Ecstatic...In about six months the number of conversions has tripled, while the cost-per-conversion dropped by more than half!"

Gregg Dearth.
President Interim Step Marketing an innovative, pure ecommerce site.

"We looked to WMR's expertise to help us refine our web marketing strategies and evaluate the effectiveness of our website. Their Usability Study provided us significant insights and helped us understand where and how to improve our messaging and overcome navigational challenges. The investment yielded value well beyond our expectations; their knowledge and responsiveness made the process efficient and painless."

S Jourdan Director of Marketing
Tauck World Discovery

"Todd Follansbee's use
of innovative marketing
techniques and cutting
edge tools increased
our Web presence, which,
ultimately strengthened
our brand."

Author Carl Franklin,
host of .NET Rocks!
and president of
Franklins.net

We ascribe to the guidelines and
are members in good standing of the Usability Professionals Association

Index of WMR articles on tips for improving your web site

Read: Proven ways to increase conversions - lessons from multi variable testing

The Case for Courtesy

Conversion Point Architecture a new model for web design.

Building the Best Signup Page
July 2006

Ending Search to build Business!
April 2006

Colorblindness and usability. Todd's widely published review of colorblindness on Microsoft, IBM and Amazon from 1998.

Humor
see error messages we don't recommend!

Review and contribute to our Glossary of Web Marketing Terms

Independent Usability Research