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High Speed Internet in 60% of Online Households

 
New Video

Monday, July 10, 2006

 

According to new consumer research from Leichtman Research Group (LRG), 69% of all US households now subscribe to an online service at home, and high-speed Internet services now account for about 60% of all online subscribers.

Overall, cable remains the most common source for residential broadband driven by its strength among higher income households. But DSL now has a greater market share than cable among middle income households. Based on a telephone survey of 1,600 randomly selected U.S. households:

  • Thirty-seven percent of all households with annual household incomes over $75,000 subscribe to cable broadband and 27% subscribe to DSL
  • Among all households earning $30,000-$75,000 per year, 21% subscribe to DSL and 18% to cable

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"We looked to WMR's expertise to help us
refine our Web marketing
strategies and evaluate
the effectiveness of our website. Their Usability
Study helped us improve
our messaging
and navigation. The investment yielded
value well beyond our expectations; WMR
made the process
efficient and painless."

S. Jourdan
Director of Marketing
Tauck World Discovery

"We're Ecstatic...In about six months the number of conversions has tripled, while the cost-per-conversion dropped by more than half!"

Gregg Dearth.
President Interim Step Marketing an innovative, pure ecommerce site.

"Todd Follansbee's use
of innovative marketing
techniques and cutting-
edge tools increased
our Web presence, which,

ultimately strengthened
our brand."

Author Carl Franklin
Host of .NET Rocks! and
President of
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Microsoft Tech Ed
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Read: Conversion Point Architecture a new model for web design.

Our latest articles on
Web Marketing appear in: Web Marketing Today, Future Now Inc.'s Grok dot com, INETA's BOF sessions, eVision's newsletters and probably more.

Building the Best Signup Page
July 2006

Ending Search to build Business!
April 2006

Colorblindness and usability. Todd's widely published review of colorblindness on Microsoft, IBM and Amazon from 1998.

Ending Search to build Business!
April 2006

Colorblindness and usability. Todd's widely published review of colorblindness on Microsoft, IBM and Amazon from 1998.

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