Web Marketing Resources – About Us

83 East Avenue
Suite 104
Norwalk, CT 06851

Martha's Vineyard, MA 02575
203 577-8578

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presented at TechEd 2005

Todd Follansbee
Dr. Deborah Mayhew
Subco ntracting

Michael Loeb - President

Michael is an experienced business professional and has owned, developed, and sold businesses throughout his career. Michael is currently the President of Web Marketing Resources, LLC, an Internet marketing company based in Norwalk , Connecticut , and is also the Managing Director of ForeSight Associates, LLC, a company that provides early stage funding and consulting services to start-up enterprises. In addition he is attending Columbia in a master program to supplement his masters in JD. Michael was previously a principal in Scheduling Systems Group and Minuteman Newspapers, companies that he helped to develop and which were eventually sold. For 13 years Michael was Executive VP of Marketing & Sales for Magicsilk, Inc., a large manufacturer and importer of artificial flowers and plants. Prior to his starting his business career in 1978, Michael worked for four years as a tax attorney for the IRS in Washington, D.C.

Michael has served as Chairman of the Board of Directors of the New York Association for New Americans (NYANA) and has been on the NYANA Board for twelve years and also serves on the Board of Directors of HealthScout, LLC, an internet-based health news service located in Norwalk, CT.

Michael lives in Westport, CT, and has a 12-year old son named Jonathan.
email Michael Loeb

Read: Conversion Point Architecture a new model for web design.

Our latest articles on
Web Marketing appear in: Web Marketing Today, Future Now Inc.'s Grok dot com, INETA's BOF sessions, eVision's newsletters and probably more.

Building the Best Signup Page
July 2006

Ending Search to build Business!
April 2006

Colorblindness and usability. Todd's widely published review of colorblindness on Microsoft, IBM and Amazon from 1998.

Todd Follansbee - User Experience Architect - Founder

Todd has been on the leading edge of technology since he first went online in 1969. In 1996, before the Internet became a household word, his passion for marketing innovation led him to help launch eCommerce at www.mysticseaport.org. His innovative work with Psychographic web marketing and profiling had him speaking on TV and in seminars on converting internet visitors into customers. He has worked or consulted with a variety of companies including SNET and The Day newspaper, (winner of NE Newspaper of the Year site). His marketing work in AdWord campaigns, blogs, an Internet audio talk show, and guerrilla marketing helped a small player in the crowded developer training business win the prestigious Windows Developer magazine award for "Best Training Company in the U.S.". Recently his design model: Conversion Point Architecture was awarded Top Ten Web Designers in July 20088 Entrepreneur Magazine.

Todd consults as a "virtual partner" for search engine marketing, web design teams and for advanced user testing projects.

He is currently the usability and conversion columnist for the nationally known eNewsletter: Web Marketing Today reaching over 140,000 web marketing professionals every week.

Todd focuses on persuasive architecture and usability testing.

Todd's usability study of the impact of colorblindness on Amazon, Microsoft and IBM’'s sites was first published online in 2001. Todd has three grown daughters and lives either aboard his 44' ketch or ashore in Martha's Vineyard MA.

Email Todd Follansbee

Partner Affiliates -

Deborah J. Mayhew, Ph.D.
Dr. Deborah J. Mayhew is an internationally recognized author, teacher, speaker and consultant on software user interface design and usability engineering. She has been Owner and Principal Consultant of Deborah J. Mayhew & Associates, a consulting firm offering a wide variety of services related to usability engineering, since 1986. She is a partner of WMR offering her exceptional expertise.

Subcontracting:

We often work in partnership with consulting teams. We can work in either a support role or directly with the client on your behalf. Our goal is to build long term, ongoing subcontractor working partnerships which is only possible by our recognizing the importance of your maintaining optimal client relations. Full NDA and non compete agreements often accompany this work.

UPA Logo
We ascribe to the guidelines and are members in good standing of the Usability Professionals Association
We are also members of the:
New York City Usability Professionals and
Connecticut Usability Professionals.