Statement of work sample for Web Site Marketing and Usability - Web Marketing Resources Connecticut, Massachusetts and the World

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Statement of Work

$125 Site Review Offer

Note In addition to major projects we also do contract work on:

Conversion Point Architecture (site design based upon site objectives)
Persona analysis
Direct >user testing
Software usability
Heuristic site reviews
Site design (not site development).
Cost Justification
Prototype testing
Usability training and mentoring
Strategic usability planning

Statement of Work to improve Website Usability

Abstract

A statement of work proposal for managing the marketing and site maintenance. This outlines our approach for a small to medium sized business but the actual detail of all we do is more extensive. Please feel free to call. Much of our methodology is proprietary but we can explain it. We also are willing to subcontract for agencies or other firms.

Scope of Work

The website is at present incomplete, not generating sales, excessive bounce rate or cart abandonment. We will improve the usability and sales persuasiveness of the site. This begins with a expert site review with recommendations. It can include direct user testing, personal analysis, prototype testing, rapid deployment testing, site design recommendations for your web development team and ongoing site consulting. Site traffic will be monitored and enhancements will be tested and implemented as they show success.

Period of performance

Following an initial interview we will make recommendations about duration of work. Typical site reviews are done in three weeks or less. There is no penalty for termination.Work begins with a signed contract.

Site Effectiveness Review and Conversion Rate Enhancement

Improve the ability of the site to convert visitors into customers.

• We deliver and implement architectural outlines, style recommendations to insure that all essential elements are necessary for conversion.
• Conduct an expert review and limited individual user testing. Test results will drive specific recommendations for architecture, content and sales funnel improvements
• Carefully review traffic logs to “macro” review site for functional barriers and site problems.
• Establish baseline conversion rates for future comparison

Additional Costs to Client

None incurred without prior approval

• Major changes to the web site including changes to the navigation structure, additions of multiple pages, or the development of involved graphics,
• Adword campaign fees
• PRWeb fees, first Web press release to be paid by WMR subsequent ones by client,

Get your copy of the Dudley Tool Now available for $75

1. Measure your sites usability and persuasiveness.

2. Identify what needs to be fixed and why.

3. See good and bad examples

4. Build your web redesign strategy

Also read about our award winning Design Model - Conversion Point Architecture

All our work is done in the USA