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Publications - view article summaries with links.

About Us - about the principals & our practices

Conversion Point Architecture -what it is, why it won an award and what it can do for you. Details on the process.

Wireframe Best practices Visio library outline

Contact Us - get in touch

Testimonials - what others think of us

FAQ's - frequently asked questions about usability and conversion rates

Services Page - what we do with additional detail on our services

Monthly Service Plan - let us manage your usability optimization efforts. It's like hiring a UX team for a fraction of the cost. In fact we begin to pay our way ASAP.

Floating Usability Lab - A new era in user testing.

The Dudley Tool - a strategic Usability Guideline compliance tool to reveal your site's weaknesses and show you how to fix the problems

Top Ten Award Web design award - Entrepreneur Magazine

Payment Page - for clients choosing to pay invoices via PayPal (secure transaction)

The Dudley Tool

1. Measure your sites usability and persuasiveness.

2. Identify what needs to be fixed and why.

3. See good and bad examples

4. Build your web redesign strategy

Learn More

Resources Video on The Dudley-Tool
  Usability Guidelines - here is a set of guidelines to download
  Usability Video Downloads - watch a short video showing a usability test and see some common web site problems
  4 Part Series on How to build Good Navigation
  Changing File associations in Windows Media Player - How to article
  Sample Statement of work for site management
  How to link to us - graphics and info
  Facilities - our test facilities and philosophy
  Our history and philosophy
  Graphic Designers we recommend
  The User Experience Blog - exploring new understandings about the User Experience
  Tools - Our advanced Usability tools.
  Expert Site Review explained - with case study
  Sample Usability test format - beginner's guide to home usability testing on a zero budget.
  Glossary of Usability terms
Articles Read the Abstracts of our free Usability articles
  Brains Agree - how the brain works and why that is important to web site usability
  Compelling META descriptions and Snippets build sales Improve organic search results (not SEO)
  Why Good Graphics is vital to Site Success
  Why Video testing is as important at Analytics
  Why Usability matters
  Conversion Point Architecture - why it is winning design awards and how it can help you!
  Wider Screens - Wider Resolutions more design space It is time to take advantage of wider screens August 29, 2008
  How to make an effective call to action button Calls to action are often poorly designed, worded, and positioned. This article looks at ways to improve yours and includes some simple examples.
  Traffic metrics vs Direct user video testing - don't ignore either one. here's why and what it can mean to you.
  Get more Video views with a well designed "call to view"
  Ending Search to build business - how search tools affect sites.
  Wider Screens - more options, some hazards
  Building a signup page that Converts!
  Colorblindness Article - Todd's first and widely published article on the impact of colors on usability from 1998
  Navigation Series - how to do it and why it is important
  The Role of learning styles and profiling in Usability - notes from a presentation
  New approaches to form confirmations which build business - a simple but effective way to increase loyalty and sales, it is not what you may expect.
  Why do a usability study for a site in redesign?
  Building Consensus to build sales.
  New proven ways to improve conversions
  Reduce anxiety to build sales
  How to build consensus for online purchases
  The Three Stages of Site Evolution, where are you on the path?
  Search can hurt sales - guidelines for implementing internal search tools
  Usability testing on a Zero Budget you can learn some basic user testing skills for free
  Morae 201: Gaining Deeper Insights and Earning More Revenue
 

Morae 201: The First 8 Seconds
First appeared in Techsmith usability newsletter - Learn how to understand users' feelings and reactions to your home page by using Morae. Advanced direct user testing teaches us the why's about user behavior.

  Flash Images can distract and hurt sales - what to do.
  The Role of Courtesy in increasing sales.
  Selling to Seniors Usability issues for seniors.
  KDNuggets article on data mining and video testing
  Humor - See the error messages we don't recommend

Dr. Deborah J. Mayhew Usability Expert, Author, Speaker Few people are better known among usability experts then Dr. Mayhew. Her books and lectures have influenced us all. We are proud to be partnering with her, visit her site to learn more about her skillset and customers.

Marine Artist Geoff Hunt RSMA - Our friend Geoff is president of the Royal Society of Marine Artists and cover artist for the Patrick O'Brian novels . He has kindly agreed to let us use his artwork. Here is his site. Copyright and email policies

Non Profits - information on how we work with Non profits

To discuss how our consulting services can help improve your site please contact us.

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To use any of my articles on your site, please just notify me, provide a link to this site and acknowledge my authorship.

Web Marketing Today articles are restricted! You must link to the article on the Web Marketing Today site. Dr. Wilson does not give permission to put those on your site, Please respect this.
Thanks, Todd

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