Web Marketing Resources

83 East Avenue
Suite 104
Norwalk, CT 06851

203 204-2177

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presented at TechEd 2005

Michael Loeb - President

Michael is an experienced business professional and has owned, developed, and sold businesses throughout his career. Michael is currently the President of Web Marketing Resources, LLC, an Internet marketing company based in Norwalk , Connecticut , and is also the Managing Director of ForeSight Associates, LLC, a company that provides early stage funding and consulting services to start-up enterprises. In addition he is attending Columbia in a master program to supplement his masters in JD. Michael was previously a principal in Scheduling Systems Group and Minuteman Newspapers, companies that he helped to develop and which were eventually sold. For 13 years Michael was Executive VP of Marketing & Sales for Magicsilk, Inc., a large manufacturer and importer of artificial flowers and plants. Prior to his starting his business career in 1978, Michael worked for four years as a tax attorney for the IRS in Washington, D.C.

Michael has served as Chairman of the Board of Directors of the New York Association for New Americans (NYANA) and has been on the NYANA Board for twelve years and also serves on the Board of Directors of HealthScout, LLC, an internet-based health news service located in Norwalk, CT.

Michael lives in Westport, CT, and has a 12-year old son named Jonathan.
email Michael Loeb

Read: Conversion Point Architecture a new model for web design.

Our latest articles on
Web Marketing appear in: Web Marketing Today, Future Now Inc.'s Grok dot com, INETA's BOF sessions, eVision's newsletters and probably more.

Building the Best Signup Page
July 2006

Ending Search to build Business!
April 2006

Colorblindness and usability. Todd's widely published review of colorblindness on Microsoft, IBM and Amazon from 1998.

Todd Follansbee - User Experience Architect

Todd consults as a "virtual partner" for a variety of web marketing firms and has been on the leading edge of technology since he first went online in 1969. In 1996, before the Internet became a household word, his passion for marketing innovation led him to help launch eCommerce at www.mysticseaport.org. His innovative work with Psychographic web marketing and profiling had him speaking on TV and in seminars on converting internet visitors into customers. He has worked or consulted with a variety of companies including SNET and The Day newspaper, (winner of NE Newspaper of the Year site). His marketing work in AdWord campaigns, blogs, an Internet audio talk show, and guerrilla marketing helped a small player in the crowded developer training business win the prestigious Windows Developer magazine award for "Best Training Company in the U.S.".

He is currently the usability and conversion columnist for the nationally known eNewsletter: Web Marketing Today reaching over 140,000 web marketing professionals every week.

Todd focuses on persuasive architecture and usability testing. This technique combines usability, psychology and a thorough understanding of the online sales experience to build a clear and compelling online presence insuring the highest possible web sales often doubling sales.

Todd's usability study of the impact of colorblindness on Amazon, Microsoft and IBM’'s sites was first published online in 2001. Todd has three grown daughters and lives aboard his 44' ketch in New Haven, CT.

Email Todd Follansbee

Partners - Our Partners in Search Engine Optimization and AdWords Marketing are fully certified, experienced professionals with each over 20 years experience making sites work. We have been presenting on web marketing topics for years in seminars, on TV and in print. We have worked on top sites and consulted for leading agencies throughout the internet.

Additional Services include:

Web site developers skilled in .NET and Web Services, Java, PHP, SQL, Oracle, Dreamweaver and Flash.

Software Programmers include Microsoft Developer MVP’'s, MS Certified Trainers, authors and presenters at National Developer Conventions. Their skills include: XML and Web services, current .NET and Unix code as well as legacy technologies.They can create and/or integrate your business applications with web services.

Content team has written for a wide variety of magazines on topics from fiction to highly technical articles. Our editors have punched up and revised content for scores of articles, websites and PR pieces with experience in areas from newspapers and newsletters to full length books. They create and or revise compelling newsletters, email campaigns, advertisements and web site content.

Advertising team has worked with Yahoo, HP, Iomega and scores of other clients from Car dealers to Fortune 100 companies. We have developed all varieties of print and conventional campaigns from post cards to billboards to video and managed every sort of online promotion from Blogging and banners to Keyword and even an Internet Audio talk show. While our experience is broad based, we have lately enjoyed great success with creative promotions and contests.

UPA Logo
We ascribe to the guidelines and are members in good standing of the Usability Professionals Association
We are also members of the:
New York City Usability Professionals and
Connecticut Usability Professionals.