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Todd Follansbee
Dr. Deborah Mayhew
Subcontracting
Todd Follansbee - Lead User Experience Architect - Founder
Todd's interest in technology began when he first went online in 1969. In 1996, as the Internet was beginning, his passion for psychographic marketing and profiling led him to usability and he was soon writing and speaking on TV and at seminars on converting web site visitors into customers.
He has worked or consulted with a variety of companies in the: health, legal, insurance, real estate, sports, software development, training, consulting, niche marketing and publishing fields.
Todd focuses on persuasive architecture and usability testing for both web sites and Pay per Click/Adwords campaigns.
Selected Highlights:
| Expert Usability columnist for Web Marketing Today or see my WMTprofile | ||
| Largest continuously operating internet marketing newsletter with over 108,000 opt-in subscribers; also contributes articles to usability professional publications. Articles regularly appear in a variety of blogs and eNewsletters | ||
| Top Ten Web Designers in Northeast July 2008 Entrepreneur Magazine. | ||
| Awarded for dependability and his design model Conversion Point Architecture | ||
| Winner the prestigious Windows Developer magazine readers' choice award for "Best Training Company in the US" | ||
| His marketing work in AdWords campaigns, blogs, an Internet audio talk show, and guerrilla marketing helped a new player in the crowded developer training business capture the attention and loyalty of a national audience. Included being part of the first Podcast team on the Web written up in the Wall Street Journal. | ||
| Speaker at Usability Professionals Associations | ||
| Regular technical presenter on usability to professional associations in New York, Hartford and Boston (MIT) | ||
| Member Tech Advisory Board Techsmith since 2005 | ||
| Techsmith is the leading developer of usability testing software (Morae, SnagIt, Camtasia) | ||
| The Day newspaper, (two time winner of NE Newspaper of the Year website) | ||
| Led the marketing and usability team to win the award both years he was at the newspaper with the second highest market penetration in the country - www.theday.com | ||
| Microsoft Tech Ed | ||
| Invited to deliver the only marketing presentation at Tech Ed 2005 | ||
| First technical article published in 2001 Impact of Colorblindness on Usability | ||
| A review of Amazon, Microsoft and IBM generated millions in revenue for Amazon | ||
| 1998 helped launch eCommerce at www.mysticseaport.org | ||
| Launched one of the first art oriented eCommerce sites on the web for Mystic Seaport, it was profitable within the first year | ||
Todd also consults as a "virtual partner" for search engine marketing, web design teams and for advanced user testing projects.
Todd has three grown daughters and lives either aboard his 44' ketch (readily accessible via broadband) or ashore in Martha's Vineyard MA with his partner Dr. Deborah Mayhew and her daughter Katie.
Email Todd Follansbee
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Todd is a faculty member of the Online User eXperience Institute specializing in teaching Persuasive design |
Partner Affiliates -
Deborah J. Mayhew, Ph.D.
Dr. Deborah J. Mayhew is an internationally recognized author, teacher, speaker and consultant on software user interface design and usability engineering. She has been Owner and Principal Consultant of Deborah J. Mayhew & Associates, a consulting firm offering a wide variety of services related to usability engineering, since 1986. She is a partner to WMR offering her exceptional expertise. Deborah earned her Ph.D. in Cognitive Psychology from Tufts and is widely regarded as one of the first and leading usability consultants in the field.
email Dr. Mayhew
