Testimonials from a few of our clients
Bolding added for emphasis.
My company consulted with Todd about our Web usability. We knew we had lots of problems but we didn't know how we could fix them and to a further extent, which problems were the most important to correct. Through careful user analysis backed with a ton of years of experience, Todd and his partner were able to provide my company with enough information to greatly impact our bottom line in a positive way. We have already implemented one Web tool redesign (which took months and is still being improved on) that failed miserably in user testing. This change has lead to increased online customers and rave reviews throughout our company. Other items that Todd and his partner uncovered are still to THIS DAY being used in presentations throughout our company as we seek to get funding to improve the user experience even more. Bottom line is that if you want YOUR bottom line to increase, don't think twice about hiring Todd! It's one thing to have a strong Web analytics program for quantitative analysis, but if you're not looking at qualitative analysis you're only seeing 1/2 the picture.
I would be happy to give a more detailed recommendation/testimonial to his work ethic, professionalism, communication skills, and ability to uncover the things that matter to improve your revenue flow. Feel free to contact me.
Ron Scott, MBA Fallon Community Health Plans
Case Study
e-Commerce Site Earns Back More than Double the Money Spent on Testing...in One Month!
“After his redesign recommendations were implemented, conversion rates went from 1.8% to 4.96%...[resulting in] a very large ROI of $123,640 in the first year alone.”
In another real case, Todd Follansbee of Web Marketing Resources (personal communication) provided usability and web marketing consulting to an e-commerce site in 2007. After his redesign recommendations were implemented, conversion rates (the percent of site visitors who took actions that contributed to the business goals of the site) went from a monthly average of 1.8% (a typical conversion rate for e-commerce sites) across the 4 months prior to launch, to a monthly average of 4.96% across the 7 months after launch. This represents an additional 3.16% in the conversion rate.
Given that the average number of visitors per month was roughly 8,500 on this site, this potentially translates into an additional 268 conversions per month (3.16% of 8,500). The average dollar value of each conversion in this case was estimated to be approximately $40, so the increased revenue being generated was on average somewhere around $10,720 per month (268 times $40).
Since Follansbee's services were a one time cost to the client of $5,000 (in fact all he provided was a very brief heuristic evaluation resulting in some specific redesign suggestions), there is potentially a very large ROI for his services of $123,640 in the first year alone ($10,720 in increased income per month times 12 months minus the cost of services of $5,000.)
"Todd Follansbee was careful to measure the impact of his campaigns and provided me with more good information than I knew what to do with. He was successful in getting our company listed high up on Google based on the keyword campaign and was always successful with email campaigns. All in all, Todd was instrumental in helping my company receive Windows Developer Network magazine's 'Best Training Company' award in 2003."
Carl Franklin, nationally known author, host of .NET Rocks! and president of Franklins.net. New London, CT
"We're Ecstatic...In about six months the number of conversions has tripled, while the cost-per-conversion dropped by more than half!"
Gregg Dearth www.cookingschoolscompared.com
President Interim Step Marketing an innovative, pure ecommerce site.
"We looked to WMR's expertise to help us refine our Web marketing strategies and evaluate the effectiveness of our website. Their Usability Study helped us improve our messaging and navigation. The investment yielded value well beyond our expectations; WMR made the process efficient and painless."
S. Jourdan, Director of Marketing Tauck World Discovery Global leader in Travel Tours and winner of numerous prestigious awards for Best Tour Operator in Travel and Leisure Magazine.
