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Advanced User Experience Design and Testing Tools

* - denotes proprietary tools

Product and Vendor Information Set Models* - facilitates design of information requirements on web sites.

Information architecture mapping tools* - facilitates site mapping and new design of new site information architecture.

The Dudley>* - Site review and strategic planning tool to grade compliance with accepted Usability Guidelines.

Cost Justification Tool* - (developed by partner Dr. Deborah Mayhew. a wide ranging tool which determines ROI for virtually any site or software project.

Statistical Site Treatment Testing Tool - projects exactly how many views are needed to obtain statistical significance, avoids running tests a minute longer then necessary.

Best Practices Library* - an extensive Visio library of best practice treatments for web sites, ranging from sign up forms to value propositions.

CSS library - assorted templates to use for CSS based sites.

Personality Profiling tool* - allows us to determine an individuals personality profile in under 10 minutes which helps us determine how to motivate and reduce anxiety among a target group.

Multiple Intelligence Scoring test* - allows us to identify an individual's learning style in under 10 minutes. It like the profiling tool is administered to all direct user test candidates to give us far deeper understanding of direct user test results.

Target Audience Analysis* - an interview tool which allows us to identify in a clear and simple format, a site's target audience. It yields deeper insights into messaging and is another key part of our profiling focus.

Morae User Testing - Morae is widely available however we have been on their technical board of advisors for 5 years, have presented on Morae and use it in unique ways to support our "persuasion architecture" approach to site analysis.

ClickTale - as one of three US experts recognized by ClickTale, we use this remarkable analytics tool to gain deeper insights into visitor behavior. Our unique relationship with them, also allows us access to direct support and all new information about new product development.

Eye-Tracking - we have experience with assorted Eye-Tracking tools and are ready to support this research either by providing the tool and doing the research or assisting with your eye tracking equipment.

Questions, Comments or inquiries, please contact us.

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