Building a better site will take some work (would you really expect otherwise?) The Dudley will make it easier to find the problems and build the solutions. If you don't agree in 15 days, you can have your money ($30) back.

		Watch a short video to learn how The Dudley site review tool can help you improve conversions.

The Dudley Tool reveals your most pressing site issues and helps grade your User eXperience

	provides a "usability grade" weighted by the potential impact of each guideline upon your success.
	scores how well you comply with accepted usability guidelines.

	offers solutions and references explaining the benefits of compliance.
	presents a strategic action plan to deliver the biggest impact for the least effort

	includes a 30 minute Usability guidelines instructional video
	for New or existing sites

Click Buy now to go to the Paypal Purchase page.
Price of the tool complete is $29.95. No personal information will be shared. The transaction is secure. 15 day Satisfaction guarantee

Dudley FAQs

How do I get it?
Why use it?
Am I likely to pass right away?
What does it cost?
What do I do with it?
What is it, how does it work?
Who is this for, Usability Experts?
Why use a usability expert if I have The Dudley Tool?
Why the name Dudley?
Can I see a case study?


How do I get it?
After extensive Beta testing The Dudley Tool™ is now available via Pay pal on this page.

What is it, how does it work?
The Dudley is not an automated web service. This is a review tool that requires about 1 hour of your time and grades your site's: usability, graphic design and persuasiveness. The video link above shows how the tool works. It will:
1. help you identify conversion (user experience) problems,
2. offers examples of solutions and references (all free) to learn more
3. explains the benefits of why you should fix it.

It delivers a simple Strategic Plan and explains
1. what "fixes" will deliver the greatest return
2. what are the easiest things to fix

You can start and stop it at any point. There are no additional costs to use the tool. top

Am I likely to get a passing score right away?
We must require 100% compliance because consistency is the key to making a site usable and any exceptions will hamper usability for all. If you've used a template tool (most fail) or if you have not involved a usability consultant chances are that you, like 97% of sites will fail. People often improve sites quickly and the sales or conversions can improve as well.

Who is this for, Usability Experts only? -
No! It was designed to help anyone improve their site.

Business Owners and/or Marketing Staff - use it to determine your score and therefore the success potential for your site. You will learn about basic usability with a tool which helps you measure how much your web team is improving the site.

Web Developers - use the tool to insure your site meets current usability guidelines and also integrate new persuasive guidelines. Promise a truly "user friendly" site to your customer and ensures good usability from the start. top

Why use it?
Site owners that have used The Dudley have seen conversions and ROI increase by 100% and more. The tool will reveal strategies for success, you must implement the changes. People who just want to understand usability or manage web development also find it helpful. Imagine a weekly site review where you can ask your web team: How many grade points did we improve this week and how has it affected profitability? Instead of technical jargon, you have an easily understood, quantifiable measure.top

What does it cost?
$29.95 There are no hidden fees. It is complete. We send you the tool and the instructions. We ask that you not share it with anyone. We may offer additional tool elements going forward. top

What do I do with it?
1. Give it to your web designers before redesigning your site; tell them to score above 90%
2. Run the test on your site and discover what you need to improve. Either make the improvements or get quotes on what it will take.
3. Bring it up in your next website/sales/board meeting. Record the starting grade. Every week as you make improvements measure how the improvements affect sales.
4. Find a site (competitor) you like, test their site to understand what works on their site and why.
5. Use the strategic plan and references to learn about basic Usability. top

Why use a usability expert if I have The Dudley Tool?
This is no substitute for a trained user experience architect. The Dudley does not do user testing, it helps you evaluate basic site basic user experience. and it could never deliver what an expert consultant, with years of experience can accomplish. The more you know about usability and the more successful your site becomes, the more likely you are to understand what an expert can deliver. If you are planning to hire a UX consultant, this tool will help you to understand what they can do. You need only take the time to try it to discover for yourself. Independent research shows that 97% of sites tested fail to meet basic usability guidelines. You can use this a justification to continue offering a poor user experience or you can make the effort to be among the top 3%. top

Why the name Dudley?
The Dudley Tool is named after an MIT engineer from the 1940's who had a remarkable ability to make complex things simple. Making the complex goal of web success accessible to many, would be something Dudley would be proud of. top

Can I see a Case Study?
You may download a case study by clicking here it is just under 3 megs.

 

Get it now top

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Massachusetts Office
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