Converting visitors to customers thru Usability Testing

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Suite 104
Norwalk, CT 06851

Martha's Vineyard, MA
203 577 8578

Advanced Usability Testing

Articles

"We looked to WMR's expertise to help us
refine our Web marketing
strategies and evaluate
the effectiveness of our website. Their Usability
Study helped us improve
our messaging
and navigation. The investment yielded
value well beyond our expectations; WMR
made the process
efficient and painless."

S. Jourdan
Director of Marketing
Tauck World Discovery

"We're Ecstatic...In about six months the number of conversions has tripled, while the cost-per-conversion dropped by more than half!"

Gregg Dearth.
President Interim Step Marketing an innovative, pure eCommerce site.

"Todd Follansbee's use
of innovative marketing
techniques and cutting-
edge tools increased
our Web presence, which,
ultimately strengthened
our brand."

Author Carl Franklin
Host of .NET Rocks! and
President of Franklins.net

UPA Logo
We subscribe to the guidelines and are members in good standing of the Usability Professionals Association
We are also members of the:
New York City Usability Professionals,
Connecticut Usability Professionals and Boston Usability Professionals.

First, understand the user experience.

Todd Follansbee
User Experience Architect, author and speaker on innovative user testing.

Research is clear that the user experience is the most important factor in determining your web success. Have you tested your site's user experience?

For over 10 years we have been researching the psychology of how web sites communicate their messages.
By improving communication and message techniques, along with usability, you will increase your site's success. We have analyzed the impact of personality profiling and learning styles in effective communication and persuasion. The evidence is clear that web communication can be improved and results are dramatic.

Contact us today to learn more or read our selection of free (no signup required) research articles.

Our unique approach to video user testing reveals what needs to be done to improve results and why. Find out why our customers are reporting conversion rate improvements of 300%. Your call or email will be answered promptly by a knowledgeable usability professional.

Interested in learning more? Read the notes from a presentation we gave to the NYC Usability Professionals Association.

In the event a complete redesign or new site is needed, consier our approach: Conversion Point Architecture? It turns website design upside down and focuses on results. Read a recent article we wrote for a national column. Read in full.

Interested in how we got here and why organization's are requesting presentations of our research? read more

Usability testing - Download a 3 minute video showing clips of several user tests demonstrating common web site problems.
click to visit the download page

News- We are now partnering with Dr. Deborah J. Mayhew a renowned Usability author, presenter and expert. Learn more

All our work is done in the USA.

* Geoff Hunt RSMA - find out more about this extraordinary artist.

index of WMR articles on tips for improving your web site

Read: Are your test subjects all lying to you? Advanced user testing techniques

Proven ways to increase conversions - lessons from multi variable testing

The Case for Courtesy

Conversion Point Architecture a new model for web design.

Building the Best Signup Page

Ending Search to build Business!

Colorblindness and usability.

Humor
see error messages we don't recommend!

Review and contribute to our Glossary of Web Marketing Terms

Independent Usability Research