Convert visitors to customers by understanding User Behaviors

83 East Avenue
Suite 104
Norwalk, CT 06851

Martha's Vineyard, MA
203 577 8578

...because it is all about your user experience

We looked to WMR's expertise to help us refine our Web marketing strategies and evaluate the effectiveness of our website. Their Usability Study helped us improve our messaging and navigation. The investment yielded value well beyond our expectations; WMR made the process efficient and painless."

S. Jourdan
Director of Marketing
Tauck World Discovery

"We're Ecstatic...In about six months the number of conversions has tripled, while the cost-per-conversion dropped by more than half!"

Gregg Dearth.
President Interim Step Marketing an innovative, pure eCommerce site.

Todd Follansbee's use of innovative marketing techniques and cutting- edge tools increased our Web presence, which, ultimately strengthened our brand."

Author Carl Franklin
Host of .NET Rocks! and
President of Franklins.net

We subscribe to the guidelines and are members in good standing of the Usability Professionals Association
We are also members of the: New York City Usability Professionals, Connecticut Usability Professionals and Boston Usability Professionals.

Recycle

Web Marketing Resources is committed to a Zero Waste work environment.

Todd Follansbee
User Experience Architect, consultant, author and speaker on innovative user testing.

Research is clear that the user experience is the most important factor in determining your web success.

User testing is the key to improving the user experience. We can help.
Learn more by reading our articles (free) or contact us to discuss practical next steps to measure or improve:

Signups
Product sales
Pay Per click conversions
Reduce cart abandonment
Search and landing page effectiveness
Conversion path
Brand Impact

For over 10 years we have been testing and researching the psychology of how web sites communicate their messages.
By improving usability and persuasiveness; site success will improve.

To gauge the quality of online customer experiences, Forrester Research analysts recently reviewed 1,200 web sites, including e-commerce sites, only 3% passed the firm's usability test." Oct 3, 2008 Report Details

Our video user testing and award winning, Conversion Point Architecture design model will reveal the problems on your site and will outline, using clear examples, how to remove these barriers to success. Improvements typically pay for these studies in a matter of weeks. We will do a free cost justification review to show how quickly your investment will pay off. The free tool is also available for download on our partner site.

Usability testing - Download a 3-minute video showing clips of several user tests demonstrating common web site problems from the video download page
- Awarded in 2008

Consider our low risk monthly usability plans. Let us manage your conversion optimization.

News- We are now partnering with Dr. Deborah J. Mayhew a renowned Usability author, presenter and expert. Learn more about Dr. Mayhew

* Geoff Hunt RSMA

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Use The Dudley Tool to improve your User eXperience - for NEW or existing sites

Read our free How-to Usability Articles including over 30 topics and solutions:

Brains Agree - how your brain works and why it matters in conversions.

Get more views for your onsite Videos

Increase clicks and credibility

FAQs new approaches cut support costs & increase sales.

How to build great navigation

You know they are exiting. Do you know why?

Redesign for Wider Screens

Conversion Point Architecture a new model for web design

Building the Best Signup Page

Colorblindness and usability.

Humor bad error messages